otto-ology

The joyful study of being gloriously yourself

On this peculiar earth, Otto-ology is also a philosophy. Strange. Very strange

In the study of Otto-ology, your “odd” is not an “oops.” It’s a ta-da. There is only one particular you, with your particular way of seeing, feeling, thinking, making, wondering and wiggling through the world. That particular you is the whole point.

It starts with a wiggle, the unmistakable pulse of who you are. Peculiar. Whole. More than enough. Your blueprint is uniquely and wonderfully yours.

Somewhere along the way, we can start tucking away little pieces of ourselves just to belong.

In practice, Otto-ology means growing without growing away from yourself.

So we made a Republic of Love filled with stories, creatures, products, and wonderfully peculiar ideas, all created to help you know yourself, trust yourself, and take your particular little place in the world.

Our research is ongoing. So far, the evidence is overwhelming:

The wonderfully peculiar you was already enough.

Meet Otto

The original Figgle-Fluff of Glorious Oddness. SPECIES, PROBABLY Figgle-Fluff of Glorious Oddness. FAVORITE WORD Fantasmaglorious. FAVORITE THINGS Wiggle Pops, heart hugs, and people who make room for your peculiar. A Wiggle Pop: when your unmistakably-you self pops out and goes, “Ta-da. This is me.” HOBBIES Noodle dancing. Making up words. Standing in the wrong line on purpose. FINDS SUSPICIOUS Instructions for being more like everybody else. IMPORTANT BUSINESS Protecting your Wiggle — the unmistakably-you part of you — especially when the world gets a little too interested in who you should be. DAILY HABITS Be you like you mean it. Repeat as necessary.

WHO IS OTTO

Otto is the little idea that started it all. Before there was a Republic of Love, there was Otto: a wild-eyed, wonky-smiled theory that wondered, “How can I be the most me-me?” He’s your always-here-and-never-gone sort-of friend. He sees the most particular, gloriously hard-to-explain parts of you and never reaches for the red pen. Otto notices the parts that may have grown quieter somewhere along the way, perhaps because a little corner of the world never quite knew what to do with them. He brings those parts back to you as if they were never too much, too strange, too anything. Otto is proof of what we’ve known all along: you belong here, exactly as you are.